Contemporary Advertising. Front Cover. Courtland L. Bovee, Courtland L. Bovée, William F. Arens Review: Contemporary Advertising [With Student Survey]. Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this this text presents advertising from the creative stand-point and Arens draws. Bovee, C.L. & Arens, W.F. (). Contemporary advertising. Illinois: Richard D. Irwin, Inc. Book, A.C. & Schick, C.D. (). Fundamentals of copy & layout.
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This single location in Western Australia: Known as the ” coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Create lists, bibliographies and reviews: We ship daily M-F. Add a tag Cancel Be the first to add a tag for this edition. Find a copy in the library Finding libraries that hold this item Public Private login e. Some cover wear, may contain a few marks.
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Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
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Contemporary Advertising – Courtland L. Bovee, Courtland L. Bovée, William F. Arens – Google Books
Other Authors Arens, William F. What makes Biblio different? Contemporary Advertising Bovee, Courtland L. Choose expedited shipping if available for much faster delivery. Tags What are tags? Found at these bookshops Searching – please wait Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics.
Clean text with bright pages. Language English View all bbovee Prev Next edition 2 of 5. Showing best matches Show all copies. Ships from the UK. Delivery confirmation on all US orders.
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